In social media marketing the very first step is to grab is to grab links. The biggest mistake is to wait until a social media tool gets popular and your company is late to the party. However, jumping on them first and not doing anything with it can do more harm than good. Nonethless, you need to ensure your brand grabs those links:
… you get the picture. The last thing you want is to have:
They all need correlate to bring the same message (more on that later).
By ensuring you have these all set with links back to your brands website/blog will only get you more traffic. Some fail to remember that these ‘tools’ are meant to communicate with the audience but bringing them back to your companies site for more information. When you go online the bottom line is you are utilizing all your tools. I will dive more into this when I get into Social Media Optimization (SMO).