How Social Media Helps Real Time

Last Friday the wife and I decided to surprise mini-me with a trip to Lego Fest in Cincinnati. The 40 minute drive turned into what could have been 3 hours if I didn’t turn to my twitter stream. En route we came across stopped traffic and knowing just how bad I-75 can be I knew it had to be an accident but the question was “how bad?”

So I tweeted out (while traffic was stopped of course – be safe people!)

Tweet in a Jam
Traffic Jam Tweet

In all honesty I was not expecting any replies as I search the radio for updates…nothing. Yet within minutes I received a response from Giner Christ

Traffic Jam Twitter Reply
Response to Tweet on Traffic Jam

So, now I know it is a 7 car accident and only one lane is open down from three just before rush hour traffic on Interstate 75. Great. The next question though is how far up is it? Am I to close to turn around, what lane is open, there are too many options.

Twitter Traffic Jam Conversation
Twitter Traffic Jam Conversation

So now from my initial tweet and 20 minutes later I was able to turn around and go around the accident. Thanks to Ginger and one of my favorite eatery spots in Centerville Ohio, Buffalo Wings and Rings. While it took me an additional 15 minutes to go around the accident after getting on the highway I, along with my family, were glad to have done so because right by the accident hardly anyone was moving. They all wanted to see the accident.

I was more surprised though that Ohio Department of Transportation (ODOT) never tweeted about it. Or better yet, respond to those that tweet these questions. It is called social media for a reason – stop blasting the tweets and start responding to them. It only enhances the brand.



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